News Feature Channel: Marketing

Generative AI for Growth Hacking: How Startups Use Generative AI in Their Growth Strategies

Journal of Business Research — Tue, 29 Apr 2025 09:20:01 EST

AI-Capable Relationship Marketing: Shaping the Future of Customer Relationships

Journal of Business Research — Tue, 29 Apr 2025 09:10:34 EST

The Effect of Stress on Compliance with Health-Related Advertising

Journal of Business Research — Thu, 24 Apr 2025 23:25:47 EST

Loose = Fun? How Interstitial Space in Brand Logos Affects Product Perception

Journal of Business Research — Thu, 24 Apr 2025 23:05:27 EST

Marketing strategy implementation: Why is it so hard?

Journal of Business Research — Wed, 23 Apr 2025 20:55:18 EST

Nebraska's Clifton Strengths Institute Selects 47 New Coaches

University of Nebraska-Lincoln — Wed, 23 Apr 2025 18:00:44 EST

The Clifton Strengths Institute at the University of Nebraska-Lincoln has selected 47 students to serve as str

Real-Time Marketing Messages and Consumer Engagement in Social Media

Journal of Business Research — Wed, 23 Apr 2025 01:35:13 EST

Instrumental or Normative Motives: How Should Brands Implement Their Activism Campaigns?

Journal of Business Ethics — Tue, 22 Apr 2025 00:35:38 EST

20 Years of YouTube: MSU Experts Reflect on Social Platform's Influence

Michigan State University — Wed, 16 Apr 2025 18:10:59 EST

20 years of YouTube: MSU experts reflect on social platform's influence

Going Against the Tide: How Self-Construal Moderates Receptivity Towards Popular Brand Activism

Journal of Business Research — Wed, 16 Apr 2025 01:05:56 EST

Preference for Animal Welfare Products: The Effect of Power and Animal Anthropomorphism

Journal of Business Research — Wed, 16 Apr 2025 00:35:26 EST

Study Finds Flaws in Tools Used to Enforce Online Ad Standards

North Carolina State University — Tue, 15 Apr 2025 09:20:01 EST

A new study finds 10% of websites that claim to comply with online advertising standards are running ads that violate those standards. The finding reveals flaws in ad-blocking browser extensions that advertisers can use to their advantage.

The Platform Economy and Futures of Market Societies: Salient Tensions in Ecosystem Evolution

Journal of Business Research — Tue, 15 Apr 2025 09:10:59 EST

How Managers 'Make Meaning' of Business Tournament Rituals

Journal of Business Research — Mon, 14 Apr 2025 00:10:41 EST

The Impact of Influencers on Brand Social Network Growth: Insights From New Product Launch Events on Twitter

Journal of Business Research — Thu, 10 Apr 2025 21:10:21 EST

Marketplace Power and Choice Framing: How and When Csr Surcharges Generate Consumer Anger

Journal of Business Research — Thu, 10 Apr 2025 09:20:16 EST

Bruh, Using Slang to Vibe with Consumers Doesn't Slap for Brands

University of Iowa Tippie College of Business — Mon, 07 Apr 2025 22:30:52 EST

Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves.

Coopetition in Supply Chains: A Case Study of Australian Construction Industry in Supplier Market

Journal of Business Research — Mon, 07 Apr 2025 01:45:41 EST

Can Marketing Reduce Inequality? Evidence From Marketing Science

Journal of Business Research — Mon, 07 Apr 2025 01:30:02 EST

Agility in Marketing Teams: An Analysis of Factors Influencing the Entry Decision Into a Trendy Social Network

Journal of Business Research — Fri, 04 Apr 2025 08:10:55 EST