is the current scientific director of the Cartier – ESCP – HEC Research Chair ‘Turning Points’, which created the think tank . He is a behavioural scientist and interdisciplinary researcher, working with innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts (consumption, organisational, cross-cultural…). He is also the host of the podcast, .
He has authored or co-authored more than 150 scientific contributions to the field of applied psychology (journal articles, conference presentations, case studies...). Beyond academic research, he extensively collaborates with the media (TV, radio, press) as a scientific consultant (The Times, Sky 麻豆传媒, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…) and is currently a contributor for Forbes. He worked for several years as a marketing practitioner in different industries, including FMCGs, banks, and public institutions and remains a freelance consultant in the area of behavioural science.